In July 2011, a teaser trailer for Ghost Protocol was released
illustrating new shots from the film, one of which being Tom Cruise
scaling the world's tallest building, the Burj Khalifa building in
Dubai.[22]
Moreover; prior to its release, the studio presented IMAX footage of
the film to an invitation-only crowd of opinion makers and journalists
at central London's BFI IMAX theater. One of the many scenes that were
included was a chase scene in a Dubai desert sandstorm.[23]
During November 2011, Paramount released a Facebook game of the film in order to promote it. The new game allowed players to choose the roles of IMF agents and assemble teams to embark on a multiplayer journey. Players were also able to garner tickets to the film's U.S. premiere and a hometown screening of the film for 30 friends.
Ghost Protocol grossed $209,397,903 in North America and $485,315,477 in other countries, for a worldwide total of $694,713,380.[35] It is the highest-grossing film worldwide in the Mission: Impossible series,[36] and the 5th highest-grossing film of 2011.[37] It is also the highest-grossing film worldwide starring Tom Cruise, eclipsing War of the Worlds from the top spot.[38]
In limited release at 425 locations in North America, it earned $12.8 million over its opening weekend.[39] After five days of limited release, on its sixth day, it expanded to 3,448 theaters and reached first place at the box office with $8.92 million. Though only 9% of the film's screenings were in IMAX theaters, they accounted for 23% of the film's box office.[43]Outside North America, it debuted to a $69.5 million in 42 markets representing approximately 70% of the marketplace. In the United Arab Emirates, it set an opening-weekend record of $2.4 million (since surpassed by Marvel's The Avengers).
During November 2011, Paramount released a Facebook game of the film in order to promote it. The new game allowed players to choose the roles of IMF agents and assemble teams to embark on a multiplayer journey. Players were also able to garner tickets to the film's U.S. premiere and a hometown screening of the film for 30 friends.
Ghost Protocol grossed $209,397,903 in North America and $485,315,477 in other countries, for a worldwide total of $694,713,380.[35] It is the highest-grossing film worldwide in the Mission: Impossible series,[36] and the 5th highest-grossing film of 2011.[37] It is also the highest-grossing film worldwide starring Tom Cruise, eclipsing War of the Worlds from the top spot.[38]
In limited release at 425 locations in North America, it earned $12.8 million over its opening weekend.[39] After five days of limited release, on its sixth day, it expanded to 3,448 theaters and reached first place at the box office with $8.92 million. Though only 9% of the film's screenings were in IMAX theaters, they accounted for 23% of the film's box office.[43]Outside North America, it debuted to a $69.5 million in 42 markets representing approximately 70% of the marketplace. In the United Arab Emirates, it set an opening-weekend record of $2.4 million (since surpassed by Marvel's The Avengers).







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